2009年5月14日 星期四

5/14-新的出發

今天又是全新的開始！ 這次，我們要做的是一本個人的圖書；老師也說書名可說是一本書吸不吸引人的關鍵，當然封面也是一個會不會讓人買下手的關鍵，這讓我想到目前市面上很熱門的暮光之城這個例子，下面兩張圖，左邊是目前市面上的版本，右邊則是之前他第一次出版時的版本。

　
　　　　　《圖片均取自博客來網路書店》

同樣的一本書，其行銷策略的不同就會產生完全不一樣的結果，在美暢銷的這本書，第一次在台發行的成績不算好，幸好後來出版社又重新改裝了這本書才讓這本書起死回生在台大賣。
我想在制定書名時，第一個要考慮到自己所要面對的讀者群，再來則是封面和書名的搭配，最後則是行銷策略的運用。
下次要報告自己所企劃的圖書，希望我能做的很好！
張貼者： 於
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1 則留言:

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